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Etsy: Down Home Business Advice

Some simple advice everyone can understand from Etsy.com: Your Shop Announcement: The Front Door Policies: The House Rules Listing Details: The Home Décor The Gracious Host Your Shop Announcement: The Front Door When I visit your shop, I want to feel welcome and get an immediate idea of what your shop has to offer. I’m [...]

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Can you trust me?

A small excerpt from a fantastic article on the relationship between good user interface (site design) and the need for importance for businesses to make intentional, conscious decisions about the personality of their products and services. You have the ability to shape your customer’s loyalty… Can you trust me on this? According to a 2002 study, the “appeal [...]

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Just to lighten things up a bit….

Reprinted from tensionbreaker.com: How the Recession Affects Sesame Street After its expenses come under increased government oversight, the number 4 pulls its sponsorship. Cookie Monster being replaced by his cousin, Ramen Noodle Monster. Elmo’s World downsized to Elmo’s Corner. Bob finally forced into retirement. Zoe replaced with an orange sock from the Dollar Store. Grover [...]

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Espresso Shot Insight: More granny businesses

Grandmothers have many great qualities. This idea had a “Greatest Generation” ring to it: Capturing their ability to make the most of limited resources. With just that talent in mind, Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to [...]

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Esspresso Shot Insight: Get Creative With Your Services

Having a baby is great, but no one wants to share how hard and sweaty it is – and no woman wants to go hmoe looking like a hockey player after the big game. Hospitals should consider thinking about their procedures as services. They refer to them as “hospital stays” – that is often how [...]

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